Michelle Daniels is a massage therapist and a community organizer who founded an organization called, ” The Bronx Rox.”
Daniels, originally from Sydney, Australia moved to the United States in 1993. Her first stop was Atlanta, Georgia where she lived for seven years before moving to New York City.
” I was always up for a challenge, looking for something bigger and more challenging to do in my life where I can make a difference, where I can make an impact,” she said.
But when Daniels first arrived in the Big Apple, she was overwhelmed by the sights, sounds and the traffic.
” I didn’t consider it home at first,” said Daniels. However, she became a seasoned New Yorker after living in Brooklyn, Queens, and Manhattan and was in awe of the culture and diversity. ” I [ now] can’t see myself living anywhere else.”
In 2007, Daniels was living in Washington Heights and faced a decision that would change her residence. Her roommate was getting married and was moving out of the apartment. Daniels had the option of either finding a new roommate or settling in a new place in the Bronx which her real estate agent suggested.
“The Bronx?!,” she recalled saying. ” A lot of people have that reaction that I speak of…but people have the wrong perception of this borough.”
Daniels went on to move to an apartment near Yankee Stadium and has lived there for eleven years.
” I love my neighborhood,” she said. Daniels hopes to erase the negative stereotypes associated with the borough and sought to create a platform to give back to the community.
And thus, the Bronx Rox was created.
The organization has hosted events such as community day paint overs park clean ups and free haircuts.
” I want people to know the Bronx Rox,” said Daniels.” “I want people to know there’s volunteer opportunities to make a difference in our borough.”
To learn about volunteer opportunities or to purchase the Bronx Rox merchandise, visit their website here.